CTrue Beauty is a fictional makeup brand created during my first year of my master’s program. This project aims to promote brand awareness for a new product, a water-based duo eyeliner, through an interactive social media campaign using an AR face filter. The filter will showcase all of the product’s available colour options and provide a few ideas for using them.
To access filters, scan the QR code on your device – (You need to have an Instagram account)
To access filters, scan the QR code on your device – (You need to have a TikTok account)


Ai Generate Fill from Adobe Photoshop was used to create this image.
From reels to UGC – This content has no direct partnership with any brand.
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